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Mourning John F. Kennedy

This exhibit explores the power of black cloth as part of public and private displays of bereavement at the White House. Between 1841 and 1963, eight American presidents died while in office. By examining the fabrics used to decorate the White House for their funerals, as well as the mourning fashions of their spouses, one can track displays of grief through the nineteenth and twentieth centuries and observe the mourning traditions that were either preserved or discarded to meet the needs of a growing, modernizing nation.

John F. Kennedy
Died on November 22, 1963

First Lady Jacqueline Kennedy understood the power of visual communication and arranged for President Kennedy’s funeral to be based on Abraham Lincoln’s, to indelibly tie her husband’s legacy to that of one of the greatest American presidents. The highly ceremonial State Funeral returned, including the practice of using black fabric to decorate the People’s House, to symbolically convey the extent of the nation’s bereavement.

As first lady, Mrs. Kennedy was compelled to choose a designer in the United States to make her White House wardrobe, although she preferred French fashion houses. She chose Oleg Cassini, an American dressmaker, who helped create her signature simple and elegant “American-International” style. Mr. Cassini and Mrs. Kennedy insisted that he alone dressed the first lady during the White House years; Mrs. Kennedy’s social secretary, Letitia Baldridge, even sent a stern letter to the editor of the fashion trade publication Women’s Wear Daily, asking he desist in publishing rumors that the French designer Hubert de Givenchy was making some of Mrs. Kennedy’s clothes: “For the next four years Mrs. Kennedy’s clothes will be made by Oleg Cassini. They will be designed in America. She will buy what is necessary without extravagance…” Mr. Cassini would later insinuate that he was the designer of the black suit that eventually became Mrs. Kennedy’s mourning clothes, but it is more likely that Mrs. Kennedy bought the suit prior to her White House years, and the ensemble is almost certainly Givenchy’s design, as most sources claim.